Both large-scale and SMEs go through a crisis, although some forms of crisis are predictable and can be prevented, others are sudden and need to be managed. SMEs in Africa are typically exposed to protracted periods of crisis due to several factors ranging from inability to access financial aids to corruption. Hence, learning to manage […]
Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]
Using social media to promote your business online is a necessity. But often, the digital sphere can be a little overwhelming, especially when you wade into it without determining what matters most to your business goals. It’s not okay to just assume that your business is doing well on social because of the increase […]
It is a known fact that no business can survive without access to funds. From starting the business to operating its day-to-day affairs, getting the right human resources on board, and even taking strategic actions. Money is just one resource that a business owner cannot do without. There are several ways that entrepreneurs raise funds […]
Raising funds for your business is one of the biggest challenges that entrepreneurs face. If you are in this position, you must be seeking ways to position your business to attract investors. You need to have a clear idea of how to pitch your SME business to attract investment from financiers. This is very important […]
A lot of people are searching for new ways to earn additional income. This is why VTU businesses are becoming common in Africa. If you are reading this post, there is a huge chance that you are at best thinking about having one. However, running a successful SME in Africa demands that you expand your […]
Are you looking for a business to start with less than $100? Often, one of the hurdles of starting a business for many is not having enough capital to launch. With today’s advancement in digital technology, it is easy to establish or own business with little or no money upfront and even has the potential […]
Using a professional Gmail account has many advantages, from being an important part of our professional lives to building trust and credibility with both your potential and existing customer. Having an email address different from your personal account gives your business a form of professionalism. Sending out emails to prospects and leads with a Gmail […]
Let’s face it, working at a 9 to 5 job can be tiring at times. You could even own a thriving SME in Africa and desire to venture into online businesses. However, before you venture into any business, you need to carefully weigh your options and settle for the most suitable one. Here are some […]
Launching a business in a saturated industry could be a daunting challenge for startups who have genuinely identified a need and are interested in creating products/services to meet such needs. Determining how to succeed when confronted with thousands of competitors in a market is also a major challenge for small business owners. A crowded industry […]
