December 10, 2020

Five Hacks To Making Big Sales As A Small Business On Instagram

Making big sales is the desire of every business. When most businesses had to close shops or offices in march due to the lockdown, some businesses experienced a boom with more businesses shifting to Zoom and Instagram.  In today’s world, one of the best platforms for small businesses to reach clients is through social media. […]

December 8, 2020

Dos and Don’ts of Online Marketing Communications

Online marketing communications is the new way to market your products or services. As a business owner, one of the ways to stand out on Instagram is by creating content that speaks to your target audience in a way that is engaging, relatable, and actionable. It is not enough to create content, you must create […]

November 27, 2020

Marketing Ideas to boost sales this Yuletide as a small business

Many folks begin their Christmas shopping before December because they somewhat believe that prices would increase in December, which is why your marketing should have been finalised by now before buyers finish making buying decisions. These ideas need little or no special skills to execute but will improve engagement with your business and drive sales […]

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November 23, 2020

7 Reasons Why Nigerians Love VTU Business

In recent years, the VTU business has become increasingly popular among Nigerians for several reasons. Today, the business is considered by many to be one of the easiest businesses anyone can start in 2020. The VTU business is one of the profitable businesses any individual looking to start a small business can do. As the […]

November 16, 2020

Omnichannel marketing for driving business growth

The term omnichannel is not new to the marketing industry. Most businesses might be using this technique without actually knowing this terminology. Omnichannel refers to the sales and marketing experience that your customers have throughout all your channels, whether it be in-store or online. It allows your customer to enjoy a seamless experience with the […]

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November 14, 2020

Positioning Your Business For A Festive Period

This is the season for businesses across the country to see the bottom line on their income statements change from red to black! Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. So what […]

November 10, 2020

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team

Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses.  We are bombarded daily with media and PR articles on […]

November 9, 2020

Let’s talk digital marketing and consumer behavior

Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]

November 6, 2020

Traditional Marketing Vs Digital Marketing

Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world.  Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]

November 5, 2020

Marketing Strategies for Small businesses

Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]

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