Why should SMEs get loans? The truth is that Small and medium enterprises (SMEs) play a big role in the economy. Although these SMEs grow in numbers, there are major setbacks such as lack of adequate capital and funding. As a business expands and gains a competitive advantage, the existing capital may not be enough […]
Just like you, many business owners need bodies that offer loans without collateral. Are you thinking of expanding your business and establishing a broader market presence to boost your brand and sales? Then it must have occurred to you that you need capital to carry out that expansion. There are various ways you can raise […]
In this post, we will proffer answers to questions about SMEDAN registration for SMEs in Africa. These answers will help you make an informed decision and further guide you through your registration process. Having decided to register your business, below is a list of top 10 frequently asked questions to guide you through your registration journey. […]
The term omnichannel is not new to the marketing industry. Most businesses might be using this technique without actually knowing this terminology. Omnichannel refers to the sales and marketing experience that your customers have throughout all your channels, whether it be in-store or online. It allows your customer to enjoy a seamless experience with the […]
Did you know that these companies, Airbnb, Uber, Slack started after the 2008 recession? Although it may seem like a national crisis let alone a global crisis can spell doom for most SMEs and businesses, it is also an opportunity that some agile entrepreneurs have seized to start-up or scale their ventures. Opportunities present themselves […]
One of the most common challenges that SMEs in Africa face is raising funds to take the next step. Many business owners believe the only thing standing in the way of their businesses being a force on the global scale is funding. However, funding without adequate SME training is a perfect recipe for disaster. SMEDAN […]
Recruiting a high-performance team is key to business growth. There is a growing number of SMEs starting up every year around the world. According to the Danish Institute for Human Rights, approximately 400 million SMEs are accounting for 60–70% of employment. This heartwarming piece of information should also mean a rise in opportunities as the […]
Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses. We are bombarded daily with media and PR articles on […]
Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]
Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world. Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]
