Making big sales is the desire of every business. When most businesses had to close shops or offices in march due to the lockdown, some businesses experienced a boom with more businesses shifting to Zoom and Instagram. In today’s world, one of the best platforms for small businesses to reach clients is through social media. […]
One of the best ways to increase your online visibility is by being where your target audience is. Every business has an ideal audience they are trying to communicate with, and if you are not where they are, you might just be leaving money on the table. In the online marketing space, Instagram is one […]
The twenty-first century marketplace is digital. This year has emphasised this salient reality. Technology has ingrained itself into every stratum of human society. We see technology play out in quotidian interaction across sectors, states, and geographical regions. Technology and the digital space are proving to unite individuals even more than family ties. With a few […]
In recent years, the VTU business has become increasingly popular among Nigerians for several reasons. Today, the business is considered by many to be one of the easiest businesses anyone can start in 2020. The VTU business is one of the profitable businesses any individual looking to start a small business can do. As the […]
Using social media to promote your business online is a necessity. But often, the digital sphere can be a little overwhelming, especially when you wade into it without determining what matters most to your business goals. It’s not okay to just assume that your business is doing well on social because of the increase […]
WhatsApp is fast becoming a business tool for professionals and business owners. People share pdf files, photos, and various other documents. One of the best things about WhatsApp is the end-to-end encryption which means your information is safe and cannot be accessed by a 3rd party. WhatsApp which is now owned by Facebook, recently released […]
Using a professional Gmail account has many advantages, from being an important part of our professional lives to building trust and credibility with both your potential and existing customer. Having an email address different from your personal account gives your business a form of professionalism. Sending out emails to prospects and leads with a Gmail […]
Social media is one the fastest digital marketing platform that promises rapid growth for small businesses, in terms of global and local reach. Before the rise of the digital world, if a business wanted to gain the attention of their customers, they had to first pay a huge amount for a TV or radio space. […]
With the rapid improvement of technology, mobile phones have become almost impossible to do away with. Beyond making calls and sending messages, business owners now run their businesses directly from their phones. In addition to this, mobile apps have been designed to make running a business more effective. Below is a list of apps every […]
Many small businesses are yet to fully understand social media channels and how they can affect their marketing processes. Apart from the fact that social media can give your business visibility, you can drive awareness and gain new customers both locally and globally. A properly executed social media strategy can improve your search rankings, drive […]
