Ever wondered how to tell the world that you are “open for business?” Most business owners will tell you that starting a business is not an easy feat. It requires action and commitment even in difficult times. So, here’s a big thumbs up to all SME in Africa. However, opening your business doesn’t automatically guarantee […]
Customer service is more far-reaching than most people presume. Interestingly, the customer service space is constantly evolving. As a result, an SME in Africa must keep up with the times to deliver quality customer service to its customers. Every SME owner has one dream, to have happy customers. One way to achieve this is by […]
The sole reason for any business is to make profit even if you are running it from inside your one-bedroom, there is always room to increase your sales. Email marketing is not new, and it’s neither rocket science. All you need to know is the basics to get started. What is a Drip Campaign? A […]
It is quite important to say that digital marketing is a concept to consider in this era if you’re a business owner or want to start a business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing has become the major technology […]
Social media is one the fastest digital marketing platform that promises rapid growth for small businesses, in terms of global and local reach. Before the rise of the digital world, if a business wanted to gain the attention of their customers, they had to first pay a huge amount for a TV or radio space. […]
What exactly is brand merchandising – a big name, I suppose, but it’s not. Merchandising is the use of promotional materials like flyers, banners, t-shirts, pens, cups, etc. to promote your product or service to people. Before we had the digital boom that we see today, there was the distribution of fliers at marketplaces, t-shirts, […]
Taking your business online is one thing; managing it online effectively is another thing. With the advancement of modern technologies, as a small and medium business growing in a competitive market, you need to keep up with trends and opportunities. Digital marketing can be defined as interactive marketing of products or services using digital technologies to […]
The World Bank and African Development Bank reports that there are 650 million mobile users in Africa alone. This number is growing exponentially. This implies that more people are adapting to the usage of not just mobile phones but migrating to the use of smartphones and social media. It is an “inside secret” that when […]
Many small businesses are yet to fully understand social media channels and how they can affect their marketing processes. Apart from the fact that social media can give your business visibility, you can drive awareness and gain new customers both locally and globally. A properly executed social media strategy can improve your search rankings, drive […]
As a business owner, branding matters more than just running a business because it’s your identity that sets your business apart from competitors. The relevance of your small business depends on your branding because it gives your customers a clear sense of purpose and well-defined roadmap of the vision of your business. Branding helps your […]
