Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses. We are bombarded daily with media and PR articles on […]
In this post, we will discuss the benefits of SMEDAN registration to SMEs in Nigeria. The Small & Medium Enterprises Development Agency of Nigeria (SMEDAN) came into existence to aid MSMEs’ development. Since its inception, the body has achieved and still achieving several objectives within the Nigerian business sector. To carry out these objectives, the […]
Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]
Are you an SME in Africa? Have you heard of the National School Entrepreneurship Programme (N-SEP)? Do you know that this initiative was created to build entrepreneurs in Nigeria? It is well-known that Africa is blessed with human resources. However, the continent is plagued with underdevelopment and mismanagement of these human resources. About N-SEP The […]
This post will discuss the eligibility criteria for the SMEDAN MSME registration. For small and medium business owners, funding poses a real challenge to effectively running their operations. SMEs are the core of the economic sector and are also responsible for driving innovation and competition for any economy. While capital plays a huge role in […]
Choosing a bank for your personal banking needs can be quite a task. Bear in mind that the one you settle for will have a huge impact on your business. Therefore, you have to be careful with your choice as a step in the wrong direction will negatively affect your business sooner or later. If […]
Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world. Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]
Both large-scale and SMEs go through a crisis, although some forms of crisis are predictable and can be prevented, others are sudden and need to be managed. SMEs in Africa are typically exposed to protracted periods of crisis due to several factors ranging from inability to access financial aids to corruption. Hence, learning to manage […]
Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]
Finding funding options when starting up your business can be a rocky but rewarding process. With the rapid emergence of SMEs in Africa, one of the major challenges these small businesses are faced with is generating capital for starting, sustaining and scaling their business. The African continent is plagued with lack of infrastructure, poor funding […]
