What exactly is brand merchandising – a big name, I suppose, but it’s not. Merchandising is the use of promotional materials like flyers, banners, t-shirts, pens, cups, etc. to promote your product or service to people. Before we had the digital boom that we see today, there was the distribution of fliers at marketplaces, t-shirts, […]
Taking your business online is one thing; managing it online effectively is another thing. With the advancement of modern technologies, as a small and medium business growing in a competitive market, you need to keep up with trends and opportunities. Digital marketing can be defined as interactive marketing of products or services using digital technologies to […]
For every five businesses springing up, only one cross the five-year survival threshold. This is mostly a case of not leading the business in the right direction. As a business owner seeking to position your SME for growth and sustainability, scaling profits while at it, what’s the missing factor you should leverage upon? Beyond having […]
The management of a successful SME in Nigeria requires in-depth knowledge, and one of the ways to achieve this is by keeping a business expense sheet. A business expense sheet is simply a detailed report that tracks all the expenses incurred in the performance of contractual obligations for a client or during the execution of […]
Have you tried raising funding for your start-up or been part of a standard fundraising process? Then you should know that a financial model is an unavoidable prerequisite. An investor can accurately determine how much a stake or percentage is worth with a financial model. This is necessary to determine the value of the company […]
SME grants are vital to the success of SMEs in Africa regardless of the size, location, and sector. Although essential, funding can be very challenging to secure for business owners. This is one of the many reasons funding options for SMEs exist – to help SMEs in Africa achieve their business goals and objectives. Are […]
Running a small business in any economy is not for the fainthearted. There are one too many constraints and challenges to circumvent, and the only way to tackle them is to have the right systems in place. At the grass-root level, one of the best systems you can put in place is a solid budget. […]
Have you ever wondered how successful entrepreneurs manage many activities at the same time and still emerge productively? How exactly do these business owners do so much so well? One of the greatest parts of owning your business is that you have lots of freedom. You choose when to work, when to spend time with […]
Branding offers differentiation and helps you to stand out. There are two types of branding – personal branding and business branding. If you are running a business today, odds are no one would do business with you if you don’t have a look, theme or feel. The reason why you can differentiate a Samsung device […]
With the rapid improvement of technology, mobile phones have become almost impossible to do away with. Beyond making calls and sending messages, business owners now run their businesses directly from their phones. In addition to this, mobile apps have been designed to make running a business more effective. Below is a list of apps every […]
