Making big sales is the desire of every business. When most businesses had to close shops or offices in march due to the lockdown, some businesses experienced a boom with more businesses shifting to Zoom and Instagram. In today’s world, one of the best platforms for small businesses to reach clients is through social media. […]
In recent years, the VTU business has become increasingly popular among Nigerians for several reasons. Today, the business is considered by many to be one of the easiest businesses anyone can start in 2020. The VTU business is one of the profitable businesses any individual looking to start a small business can do. As the […]
Ever heard about new market discovery? It is no secret that any business that is not growing it’s customer base and attracting new customers is already on it’s path to closure. In steering a new business enterprise, how do you successfully uncover new customer segments to ensure your business survival? In this post, I will […]
Applying for a loan online comes in handy when your business is cash-strapped, or you need urgent funding. Loans aren’t always a bad idea. If you get it right, taking a loan could be one of the best decisions you can make for your business. The problem is that many business owners don’t know what […]
Each business should have different organization units. Most businesses startup as the dreams of one or more founders but quickly scale to include more team members. This creates the need to share responsibilities aimed at achieving a primary business objective. For ‘first-time’ startup founders, however, this means dividing responsibilities quickly becomes a hassle. Questions like […]
Online marketing communications is the new way to market your products or services. As a business owner, one of the ways to stand out on Instagram is by creating content that speaks to your target audience in a way that is engaging, relatable, and actionable. It is not enough to create content, you must create […]
As an entrepreneur, one of the toughest decisions you would have to make is staffing. We all desire to see our businesses grow beyond micro-level of sole-proprietorship; it is important to hire people to perform certain functions in the business as we scale-up. Hiring the right-fit goes beyond announcing vacancies and screening CVs, it also […]
One of the best ways to increase your online visibility is by being where your target audience is. Every business has an ideal audience they are trying to communicate with, and if you are not where they are, you might just be leaving money on the table. In the online marketing space, Instagram is one […]
One of the greatest challenges you will experience as an owner of an SME in Africa is finding money to run your business. Whether it is renting an office space or purchasing the necessary equipment, you will need some money to get your business running. According to a recent report, more than 94% of new […]
Many small business owners are often caught up with the day-to-day operations of their businesses, the quest to break-even, as well as the pursuance of grand strategic goals. However, such big pictures are defined by basic units of performance that can be tracked and improved on a day-to-day basis. The performance of a business can […]
