Funnel strategy is simply your customer’s journey from the beginning to the close of sales, and with the right strategy it could lead to the next business deal, or you could be operating in the leagues of big business. Many small businesses are building funnel strategies for accelerated growth that can help you to double […]
Do you remember the famous saying, “It takes years to build a reputation but just moments to ruin it?” Well, that statement is still as true and valid as ever, especially for SMEs in Africa who might have taken years to build their businesses. For these businesses to thrive, especially amid numerous competitions, customer service is […]
As an SME in Africa, customer service is an essential factor and culture that you must consider to stand out in Africa. Below are 100 quotes on customer service that will help you shape your business orientation. These quotes are written by successful people all over the world, from entrepreneurs to managers and businessmen and […]
The terms “Customer Service” and “Customer Experience” are most times used interchangeably not just because they are related, but also because they have always co-existed. Successful SMEs in Africa (and anywhere else) know from experience that people prefer to spend their money on businesses that treat them well and give them experiences to remember. The […]
Mariam Haruna Detty December was super fun! I went to a couple of places in Lagos. I had the fun of my life! I cannot wait for December 2020 to come. I want to, however, share one odd experience I had. One evening during the festive season, my friend and I were looking for a […]
