Every day, new small and medium enterprises (SMEs) spring up to satisfy consumer’s needs and demands. In a saturated market, there is a need for competition with new businesses being pioneered. And some of these SMEs either offer or sell the same services and products. The real problem isn’t sameness but the need to be […]
What if I told you that your product or service could reach millions of people right away? What if you could sell your product right to your target audience in the most cost-effective way and maximize profit? Well, this is possible thanks to the power of social media! In our world today, social media is […]
Visibility is something to strive for as a small business owner, even bigger brands who already have their targeted market still want more reach. Social media advertising is becoming the more conventional way to reach your audience, with the high cost in billboard, radio, TV and newspaper advertising, digital advertising looks more promising especially for […]
As a business owner whose business is fully transiting to the digital space and making online transactions, it’s important to have your business being found by both existing and potential customers. Google My Business offers businesses the importance of localized search, or local SEO, when a searcher searches for a particular keyword related to your […]
One way to seize potential business opportunities and avoid future threats as a business is by conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It helps businesses have a complete analysis of their strengths and weaknesses. Before delving in on conducting a SWOT analysis for your business, it is necessary to have a thorough understanding of […]
As a business owner, doing business is not such an easy task. It takes your time, whether it is a side hustle or a full-time job, for a business to flourish it needs a certain level of dedication and commitment. While it’s important to give your business time, doing business needs a little bit of […]
One of the implications of #COVID-19 on small business owners and even big brands is the drastic change in plans and directions that have been set out before now. Most brands create yearly, quarterly, or even monthly marketing plans in order to match with their business goals for the year. However, we can’t help but […]
Since its invention a little over 48 years ago, email has been used for several purposes including marketing products and services. In our post about email marketing, we told you how you can start using this tool to grow engagements and conversions for your business. The truth about email marketing is that even though it […]
Have you been looking for a way to spread the word about your business without spending so much? Are you in search of the best method to reach out to your clients and prospects right now? We present to you one of the best tools in an entrepreneur’s arsenal, Email Marketing. Who would have thought […]
